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The Brand:
PediPlace is a nonprofit pediatrician service whose mission is to make exceptional and affordable healthcare a reality for every kid.
The Problem:
PediPlace reached out to Undaunted Agency for help shifting their marketing approach into a modern format designed to reach the parents of children under the age of 18, as well as potential donors. They were looking for a format that informs, educates, and supports anyone researching their organization.
What was requested:
Success was measured by:
The number of appointments made, number of visits tothe site, and any donation increases.
What we did
We increased readability by refreshing their color palette and creating a modern look and feel.
Cubano Regular Header Font
A b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto Slab Regular Subheader Font
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Roboto Medium Body Font
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
These formulas are suitable for digital use
HEX: #FAC638
RGB: 250,198,56
HEX: #FEE789
RGB: 254,231,137
HEX: #82D6B9
RGB: 130,214,185
HEX: #983596
RGB: 152,53,150
HEX: #BF8DD1
RGB: 191,141,209
HEX: #F70082
RGB: 247,0,130
HEX: #F79ACA
RGB: 247,154,202
HEX: #488CCF
RGB: 72,140,207
HEX: #90DDFE
RGB: 144,221,254
HEX: #FFFFFF
RGB: 144,221,254
Language Accessiblity
An essential aspect of the website redesign was to make it accessible to parents and children who speakSpanish as a primary language. Users are able to curate their experience in a way best suited to their need by utilizing a translation tool capable of easily toggling between English and Spanish.
Care At Every Milestone, Peace Of Mind For Every Parent