Denison popcorn shop, Pop Around the Corner, is an innovative and multifaceted popcorn business. When owners Derrick and Emily Roberts decided it was time for a fresh new look, they chose to be Undaunted.
We designed a new logo with a retro-inspired popcorn character. This new-old look provided a lot of versatility for all brand deliverables.
The popcorn shop itself is located in an old jewelry store in historic Dension, TX. The downtown historic preservation committee wanted to keep the building's facade largely intact so we designed a minimally impactful exterior that would communicate their offerings clearly.
Once we interpreted the fun and playful vibe of Pop Around the Corner’s logo, we carried the colorful experience to their popcorn packaging.
Brand interpretation amond internal staff and 3rd party vendors must be consistent and documented for the best results. We provide our clients key documentation in the form of a brand guide which includes best practices, official colors for print and digital use, and how to match fonts to the brand.